Shape the problem
Discovery, product strategy, PRDs, prioritisation, stakeholder interviews and decision framing.
ProductDiscoveryRoadmaps
Product · Projects · Curiosity
I build useful digital things and stay curious outside the screen.
I’m Emir, a digital product and project leader working across strategy, technology and storytelling. My favorite work turns messy ideas into clear products, useful systems and experiences people actually want to use.
What I do
Strategy with sleeves rolled up.
I’m most useful where product thinking, delivery and stakeholder alignment overlap. I like ambiguity at the beginning, as long as we can turn it into a clear roadmap, a working team and measurable progress.
Guide the build
Hybrid delivery, Agile leadership, vendor coordination, Drupal ecosystems, launch planning and continuous improvement.
DeliveryAgileDrupal
Connect people + tech
Practical AI adoption, content operations and digital services designed around real workflows - not hype.
AIContent OpsChange
Selected work
Projects with a story behind them.
Behind every finished deliverable is a story of iteration, constraints, and breakthrough moments. Here is a closer look at a few projects that best define my approach to building products.
01
Practical GenAI for a Drupal ecosystem
In a large Drupal environment, we applied AI to specific editorial workflows-such as spam checks, fact-checking, and translation-while maintaining strict human ovesight, transparency and GDPR in mind. The guiding principle: start with the workflow, define human verification rules, and give AI a specific job before scaling.
02
Skyrocketed traffic and simplified banking for all
Transformed Bank's digital presence by crafting an intuitive online platform featuring custom real-time tools and streamlined applications. The collaborative redesign sparked a massive surge in web traffic while empowering staff with effortless, daily content management.
03
Complex web platforms made manageable
Years of digital delivery across banking, media, public-interest organizations and content-heavy platforms. Background in digital publishing and content-driven platforms with a strong understanding of website messaging, user journeys, conversion-oriented UX, SEO, analytics, and the relationship between digital products and marketing performance.
04
1888 Meets 2016 as National Museum Goes Digital
To celebrate Bosnia and Herzegovina’s rich heritage, PAUZA crafted a dynamic Drupal web presentation for Zemaljski Muzej BiH. Blending immersive virtual tours, a searchable artefact vault, and seamless multi-script, multilingual access, the platform brings invaluable historic treasures directly to a global audience.
“The common thread in my work is simple: make complex things understandable, useful and possible to deliver.”
18+years in digital delivery
30+Agile projects led
PMPproject leadership foundation
AI + Webcurrent exploration zone
Away from work
The side quests matter too.
I like interests that are physical, musical or exploratory - good counterweights to a screen-heavy profession.
🚣
Rowing & training
Structured sessions, Garmin metrics and the satisfying simplicity of stroke, rhythm, repeat.
🚲
Cycling & cities
Long routes, low-traffic roads and discovering places at a speed where you still notice them.
🎺
Music
Trumpet, bass, DJ culture and playlists that travel surprisingly well across decades.
Let’s connect
Interesting problem? I’m listening.
I’m especially interested in digital product work, AI-enabled services, content platforms and projects with a meaningful public or cultural dimension.
Good conversation starters
- “We have a complicated digital platform…”
- “We want to use AI, but sensibly.”
- “We need a product person who can bridge business and tech.”
- “What’s your best cycling route around Hamburg?”