A practical kind of strategy.
My background sits between product management, project leadership and digital consulting. I’m comfortable in early discovery, in a workshop full of competing priorities, or in the middle of delivery when decisions need to be made quickly and clearly.
I care about strong product judgment, useful documentation, transparent trade-offs and teams that understand why they are building something — not just what the ticket says.
How it started: It all began with radio. I wanted to launch the first website and the first national audio stream. To succeed, I started a project. That was in the last century.